February 25, 2020.
Forget what you thought you knew about disruption. We’re about to be hit by a digital tsunami—and only some will survive.
The 2020s have arrived. What can we expect from the new decade? In a word: Disruption.
That may sound like an old hat. After all, disruption has become the new normal. But the kind of disruption you’ve witnessed thus far may not prepare you for what’s coming next. We are about to be hit by a digital tsunami, a massive technology transformation wave. Think of it as Disruption 2.0.
What’s new in the coming disruption? In earlier stages, innovation destroyed the barriers between industries. But today, innovation is wiping out the barriers within industries, as technology innovation transforms workflows, value chains, and entire industries.
In the 2020s, this radical new kind of disruption will accelerate. New technologies will collapse industry boundaries, wiping out sectors and functions. Every business will be in direct contact with customers and will be forced to master customer intimacy. The pace of change will grow ever faster, and once-dominant technologies will be overwhelmed and replaced. An entirely new business ecosystem will be the result.